Gulp Data Year in Review and What to Expect in 2025

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Gulp Data Year in Review and What to Expect in 2025

Dear Gulp Community,

As 2024 wraps up, I wanted to take a moment to share some of the incredible strides we’ve made together. Our journey at Gulp continues to be shaped by the promise of data as an asset and we are excited about what’s to come.

2024 at a Glance:

🚀 Data was a hot market…
⭐️ Surge in AI-Driven Data Startups' Fundraising

VC investments in AI-driven data startups increased by 22% year-over-year, reaching $5.3 billion globally. The U.S. and China remain the largest markets for these investments.

⭐️ Global M&A Activity in Data and Analytics

M&A activity in the data sector saw significant growth, with over $42 billion in deals reported by Q3 2024. 

⭐️ Data Governance Market Growth

The global data governance market was projected to grow at a compound annual growth rate (CAGR) of 21.8% and is estimated to hit $9.34 billion by the end of 2024. 

⭐️ Cloud and Big Data Software Boom

Spending on cloud-based and big data software reached $21.2 billion in 2024, marking an 18% increase from the previous year. 

(Grand View Research, Bloomberg, Forbes, IDC, Gartner, Crunchbase)

📊 Gulp Data Metrics & Growth

In 2024, Gulp processed over 250 new Data Valuation applications:

• Among companies, 41% were in Financial Services, Consumer Products, or Software—sectors that all produce a lot of operational data. 

• We successfully valued 3,507 datasets, which is a testament to the breadth of the data we’re working with.

• Our Market Comps Database expanded by over 55,000 new comps, adding more depth to the benchmarks we use to assess data value.

• Since our inception, Gulp has valued more than $3B in data assets and evaluated 220 Trillion records.

We launched Sonar reports ➡️  START

🌍 Data Asset Market Trends & Inbound Demand

Top Categories in demand: Healthcare, financial transactions, and consumer behavior data.

• Geospatial, AI/ML, demographic and contact data, and supply chain also emerged as growing areas of interest.

• The US remains the dominant region, while Canada, the UK, France, and Germany also placed as top regions in developed markets.

• APAC and LatAm are emerging as key markets with high demand, particularly India, Southeast Asia, Mexico, Brazil, and Saudi Arabia.

💡 Looking Ahead to 2025: M&A & Data as a Core Asset

As we enter 2025, we’re watching M&A activity closely. With pro-business policies set to roll out next year, we expect M&A to tick up. But here’s the critical insight: investment bankers and deal-makers who fail to account for the value of data may be leaving significant value on the table.

Why Data Valuation Matters:

• Higher Deal Multiples: Buyers are prioritizing companies with well-organized, monetizable data.

• Stronger IPO Performance: Companies with a strong data asset strategy attract more investor interest.

• New Revenue Streams: DaaS creates new, high-margin opportunities.

• Operational Efficiency: Proper data valuation enhances forecasting and decision-making.

The Bottom Line: Data is no longer just an operational asset—it’s the engine driving premium valuations, strategic M&A, and future-proofed companies. If you want to know what your data is worth click the button below.

Happy New Year!

Lauren Cascio

Co-Founder | Gulp Data

📰 In case you missed it, a recap of our articles and updates this year: 

• Why It’s The Year Of Proprietary Data, Not AI (Forbes)

• In A Prolonged Funding Drought, Could Startups Actually Leverage Their Data To Secure Funding? (Forbes)

• Gulp Data: Leveraging Machine Learning for Data Valuation and Monetization (Intellyx)

• Data Is Like Charcoal — Here’s Why (CDO Magazine)

• Unlock the Potential of Your Data Assets (Inc. Magazine)

• Data Is Your Most Underutilized Resource. Here Are 3 Ways to Change That (Inc.com)

• 2024 is the Year of Proprietary Data Due to its Central Role in AI Growth, According to Gulp Data (Business Wire)

• Gulp Data and Datarade Partner to Empower Enterprises to Monetize Data (Yahoo!)

• Data Commercialization — 3 Common Mistakes to Avoid and 5 Steps to Get Started (CDO Magazine)

• Turning Data Exhaust into Profit: Gulp's Innovative Approach to Data Valuation (World of DaaS)

• As investment activity falls to five-year low, Gulp Data is helping startups access data-backed lending (Tech in DC) 

• Alternative Ways to Finance Your Startup Growth in 2024Though VC funding is down, there are still a lot of viable ways to raise cash. (Inc.com)

• Gulp Data: How This Company Performs Rapid Data Valuations For Accelerating Data Monetization Efforts (Pulse 2.0)

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